Corporate Newsletter Samples

Monday, January 13th 2020. | Sample Templates

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OTT Newsletter 23/09: DAZN and BT Sport… some thoughts OTT Newsletter 23/09: DAZN and BT Sport… some thoughts Whenever the prospect of DAZN making a full entry into the UK has been mooted recently the noises from the London-based company have been more positive. DAZN chairman Kevin Mayer said recently at the Royal Television Society Convention in Cambridge that he would “love to see the Premier League” on the UK platform and that there are “many paths to get there”. Whenever the prospect of DAZN making a full entry into the UK has been mooted recently the noises from the London-based company have been more positive. DAZN chairman Kevin Mayer said recently at the Royal Television Society Convention in Cambridge that he would “love to see the Premier League” on the UK platform and that there are “many paths to get there”. On BT Sport, he said he is “philosophical” about a takeover deal and praised the telecommunication giant’s pay-TV sports network as a “great business”. On BT Sport, he said he is “philosophical” about a takeover deal and praised the telecommunication giant’s pay-TV sports network as a “great business”. Now, the Financial Times is reporting that talks over a nine-figure deal for DAZN to acquire BT Sport are ‘advanced’. Now, the Financial Times is reporting that talks over a nine-figure deal for DAZN to acquire BT Sport are ‘advanced’. While acquiring BT would give DAZN a share of the only rights that matter in the UK market – the Premier League – would it be a “great business” for DAZN? Lots of BT Sport’s subscribers come through a bundle with BT’s broadband service. The FT report says that price and a licensing agreement remain the negotiating points, so solving the riddle of those bundled customers is clearly among the hardest parts of this deal. While acquiring BT would give DAZN a share of the only rights that matter in the UK market – the Premier League – would it be a “great business” for DAZN? Lots of BT Sport’s subscribers come through a bundle with BT’s broadband service. The FT report says that price and a licensing agreement remain the negotiating points, so solving the riddle of those bundled customers is clearly among the hardest parts of this deal. The other side of this is that DAZN’s post-pandemic rebound has been about ditching contracts that do not drive value. BT has rights deals worth more than UK£1 billion, while the service is a loss-leader. While BT’s existing contracts will surely have to be honoured, DAZN’s more stringent approach to its broadcast partnerships could see some rights holders have to rethink their approach to the UK market down the line. The other side of this is that DAZN’s post-pandemic rebound has been about ditching contracts that do not drive value. BT has rights deals worth more than UK£1 billion, while the service is a loss-leader. While BT’s existing contracts will surely have to be honoured, DAZN’s more stringent approach to its broadcast partnerships could see some rights holders have to rethink their approach to the UK market down the line. BT Sport has achieved some nice firsts with its broadcast technology, not least its use of 5G and, separately, 8K HDR. If DAZN is also acquiring those, they could be a more than interesting addition to its technology stack globally, along with some of the engagement plugins that the telco has for its BT Sport Ultimate platform. BT Sport has achieved some nice firsts with its broadcast technology, not least its use of 5G and, separately, 8K HDR. If DAZN is also acquiring those, they could be a more than interesting addition to its technology stack globally, along with some of the engagement plugins that the telco has for its BT Sport Ultimate platform. Finally, Sky reportedly has to approve the sale due to a cross-licensing agreement in place with BT. Surely talks would not be ‘advanced’ if BT did not feel it could get sign off on such a deal from Sky, but would DAZN, which has successfully taken on the might of Comcast in Italy, be such a friendly partner? Finally, Sky reportedly has to approve the sale due to a cross-licensing agreement in place with BT. Surely talks would not be ‘advanced’ if BT did not feel it could get sign off on such a deal from Sky, but would DAZN, which has successfully taken on the might of Comcast in Italy, be such a friendly partner? If a deal is done, the UK is looking at potentially the biggest shake up of the market since BT entered the picture in 2013. More of Aura If a deal is done, the UK is looking at potentially the biggest shake up of the market since BT entered the picture in 2013. More of Aura It should happen more often that someone working in technology stops to ask why digital conventions have evolved in the ways they have. Boris Müller, a professor of interaction design at Potsdam University of Applied Sciences, wrote an interesting blog a few years ago about the homogenisation of web design which contained this lovely line: ‘One of the fundamental principles of design is a deep and meaningful connection between form and content; form should both reflect and shape content.’ It should happen more often that someone working in technology stops to ask why digital conventions have evolved in the ways they have. Boris Müller, a professor of interaction design at Potsdam University of Applied Sciences, wrote an interesting blog a few years ago about the homogenisation of web design which contained this lovely line: ‘One of the fundamental principles of design is a deep and meaningful connection between form and content; form should both reflect and shape content.’

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