Excel Sales Template
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How document-editing upstart Notion plans to beat Microsoft and Google How document-editing upstart Notion plans to beat Microsoft and Google Notion has a secret weapon against Microsoft and Google in its attempt to build the document editor of the future. Notion has a secret weapon against Microsoft and Google in its attempt to build the document editor of the future. As Notion’s style of free-flowing, interlinked documents has taken off—the app now has more than 20 million active users—both tech giants seem to have taken notice. Microsoft recently announced Loop, a Notion-style editor that integrates with Word and Excel. Google, meanwhile, has been making Docs more like Notion with interactive checkboxes, custom templates, and easier linking between documents. As Notion’s style of free-flowing, interlinked documents has taken off—the app now has more than 20 million active users—both tech giants seem to have taken notice. Microsoft recently announced Loop, a Notion-style editor that integrates with Word and Excel. Google, meanwhile, has been making Docs more like Notion with interactive checkboxes, custom templates, and easier linking between documents. To fight back, Notion is now leaning on its community of fervent users, who share and sometimes even sell templates that make the app more useful. Those templates can instantly transform Notion from a simple document editor or to-do list app into a habit tracker, project planner, reading list, study system, and more. [Image: courtesy of Notion] This week, Notion is revamping its built-in template gallery to underscore how extensible the software can be. Users can now submit their own templates to the gallery, and they can even offer premium templates by linking out to external stores such as Etsy and Gumroad. The idea is that while Microsoft and Google might be able to clone Notion’s basic features, the enthusiasm Notion users have for creating new things won’t be so easily copied. To fight back, Notion is now leaning on its community of fervent users, who share and sometimes even sell templates that make the app more useful. Those templates can instantly transform Notion from a simple document editor or to-do list app into a habit tracker, project planner, reading list, study system, and more. [Image: courtesy of Notion] This week, Notion is revamping its built-in template gallery to underscore how extensible the software can be. Users can now submit their own templates to the gallery, and they can even offer premium templates by linking out to external stores such as Etsy and Gumroad. The idea is that while Microsoft and Google might be able to clone Notion’s basic features, the enthusiasm Notion users have for creating new things won’t be so easily copied. “There is something very special when you have folks who are putting in so much effort, and really feel like they have a strong emotional connection to software and what they’re creating,” says Ben Lang, Notion’s head of community. [Image: courtesy of Notion] Building from the bottom up “There is something very special when you have folks who are putting in so much effort, and really feel like they have a strong emotional connection to software and what they’re creating,” says Ben Lang, Notion’s head of community. [Image: courtesy of Notion] Building from the bottom up As Notion is eager to point out, its templates have become a thriving business unto themselves. Marketplaces such as Notionery and Notion Everything list templates that cost as much as $79, including ones for managing a freelance business and building a startup. Meanwhile, a cottage industry of Notion experts has emerged to sell courses on getting the most out of the software. As Notion is eager to point out, its templates have become a thriving business unto themselves. Marketplaces such as Notionery and Notion Everything list templates that cost as much as $79, including ones for managing a freelance business and building a startup. Meanwhile, a cottage industry of Notion experts has emerged to sell courses on getting the most out of the software. One of those experts is Marie Poulin, a former web designer and business consultant whose online Notion training course has earned roughly $500,000 over the last two years. Poulin says she discovered Notion in 2018 and quickly fell in love with it as “a place to do really, really messy thinking.” She put together a webinar on how to use the software, which led to the company asking her running live office hours on its behalf. After making $40,000 in a year of selling Notion templates, she sensed a broader opportunity, and now employs five other people for her Notion Mastery courses. One of those experts is Marie Poulin, a former web designer and business consultant whose online Notion training course has earned roughly $500,000 over the last two years. Poulin says she discovered Notion in 2018 and quickly fell in love with it as “a place to do really, really messy thinking.” She put together a webinar on how to use the software, which led to the company asking her running live office hours on its behalf. After making $40,000 in a year of selling Notion templates, she sensed a broader opportunity, and now employs five other people for her Notion Mastery courses. “I basically pivoted my whole business around Notion-related products and services,” Poulin says. Ben Lang [Photo: courtesy of Notion] Meanwhile, Notion’s Ben Lang joined the company as a result of his work outside of it. After learning about the software on Product Hunt in 2018, he became enamored with it and started tweeting about his setup. Conversations with other Notion users inspired him to create Notion Pages, a template site that had attracted more than 30,000 monthly visitors within a few months. The company hired him to head its community efforts soon after. “I basically pivoted my whole business around Notion-related products and services,” Poulin says. Ben Lang [Photo: courtesy of Notion] Meanwhile, Notion’s Ben Lang joined the company as a result of his work outside of it. After learning about the software on Product Hunt in 2018, he became enamored with it and started tweeting about his setup. Conversations with other Notion users inspired him to create Notion Pages, a template site that had attracted more than 30,000 monthly visitors within a few months. The company hired him to head its community efforts soon after. “When I connected with the Notion team, they were realizing, ‘Oh wow, there’s something really interesting here,’” says Lang of the passion users had for the app and its possibilities. “The founders really decided to make it a priority very early on.” “When I connected with the Notion team, they were realizing, ‘Oh wow, there’s something really interesting here,’” says Lang of the passion users had for the app and its possibilities. “The founders really decided to make it a priority very early on.” Lang believes that Notion’s open-ended nature is key to the enthusiasm it’s generating. The software is very much what users make of it—it can be as simple as a blank page, or as complex as a kanban board with branching pages, subtasks, and collaborators—and its most dedicated users gravitate toward sharing their secrets on sites like Reddit and Twitter. (Notion’s subreddit alone has more than 158,000 members.) [Image: courtesy of Notion] At the same time, Notion has tried to maintain some distance from the community that’s sprung up around its creation. The company doesn’t try to moderate discussions on channels such as Reddit, Facebook, and Discord, and instead lets those communities manage themselves. It’s not interested in in trying to bring discussions onto its own platform, where it can control the conversation. Lang believes that Notion’s open-ended nature is key to the enthusiasm it’s generating. The software is very much what users make of it—it can be as simple as a blank page, or as complex as a kanban board with branching pages, subtasks, and collaborators—and its most dedicated users gravitate toward sharing their secrets on sites like Reddit and Twitter. (Notion’s subreddit alone has more than 158,000 members.) [Image: courtesy of Notion] At the same time, Notion has tried to maintain some distance from the community that’s sprung up around its creation. The company doesn’t try to moderate discussions on channels such as Reddit, Facebook, and Discord, and instead lets those communities manage themselves. It’s not interested in in trying to bring discussions onto its own platform, where it can control the conversation.
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