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Thanksgiving Invitation Template Word

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How to Use Three-Act Structure to Create Compelling Content Marketing How to Use Three-Act Structure to Create Compelling Content Marketing In the Western tradition of plays, novels and folktales, the stories of characters we love tend to follow a similar arc. We call this plot scaffold the three-act structure. Originating from Shakespearean plays like “Hamlet” and “Macbeth,” this template can be broken up into the inciting incident, buildup of tension and the fallout from the story’s pivotal scene. The three-act structure, however, is not just a concept for playwrights and English majors. It can also be applied to your business’s content marketing strategy when going through the process of content creation for your business. In the Western tradition of plays, novels and folktales, the stories of characters we love tend to follow a similar arc. We call this plot scaffold the three-act structure. Originating from Shakespearean plays like “Hamlet” and “Macbeth,” this template can be broken up into the inciting incident, buildup of tension and the fallout from the story’s pivotal scene. The three-act structure, however, is not just a concept for playwrights and English majors. It can also be applied to your business’s content marketing strategy when going through the process of content creation for your business. In this article, we will integrate the techniques of plot development into your content creation on both the small and broad scales of your content marketing strategy. But in case you’re still not convinced by this nerdy English major, here are three reasons to consider following this structure: The format is familiar. When introducing yourself to an audience, whether for a product or a service, you are asking them to step outside of their comfort zone and give your product or service a try over your competition. Even if they are not familiar with the three-act theory itself, your audience is probably already accustomed to the structure through plays, novels, television, movies and more. By using this configuration in your content marketing efforts, your audience will find your pieces more approachable as it is familiar to them. Your content marketing will be more experiential. Effective content marketing does more than explain what your product or service can do. Strong content marketing invites the audience member to imagine how your business can fit into their life. Using a format that by its nature takes the audience on a journey will encourage your audience to imagine the ways your business can work for them. Storytelling is one of the most effective ways to connect with your audience. People are natural storytellers, and you can bet there is a story they are telling about your brand. Whether you wish to appear as an expert in your field or as an approachable, playful business, storytelling techniques like the three-act structure will go a long way for creating the narrative that fits your content marketing strategy. Act One: Catching Attention With Your Content Marketing

The first step to building your audience is creating content that grabs attention. In this article, we will integrate the techniques of plot development into your content creation on both the small and broad scales of your content marketing strategy. But in case you’re still not convinced by this nerdy English major, here are three reasons to consider following this structure: The format is familiar. When introducing yourself to an audience, whether for a product or a service, you are asking them to step outside of their comfort zone and give your product or service a try over your competition. Even if they are not familiar with the three-act theory itself, your audience is probably already accustomed to the structure through plays, novels, television, movies and more. By using this configuration in your content marketing efforts, your audience will find your pieces more approachable as it is familiar to them. Your content marketing will be more experiential. Effective content marketing does more than explain what your product or service can do. Strong content marketing invites the audience member to imagine how your business can fit into their life. Using a format that by its nature takes the audience on a journey will encourage your audience to imagine the ways your business can work for them. Storytelling is one of the most effective ways to connect with your audience. People are natural storytellers, and you can bet there is a story they are telling about your brand. Whether you wish to appear as an expert in your field or as an approachable, playful business, storytelling techniques like the three-act structure will go a long way for creating the narrative that fits your content marketing strategy. Act One: Catching Attention With Your Content Marketing

The first step to building your audience is creating content that grabs attention. As mentioned earlier, the first act can be summarized as the inciting incident. This is the beginning of the story, your audience’s introduction to your business. In a story, this would be the chance to grab the reader’s attention and set the stakes for the character’s success or failure. For your content marketing strategy, this means hooking your audience and wowing them with what your business has to offer. This is a great opportunity to start setting the scene on how your brand stand out from the competition. As mentioned earlier, the first act can be summarized as the inciting incident. This is the beginning of the story, your audience’s introduction to your business. In a story, this would be the chance to grab the reader’s attention and set the stakes for the character’s success or failure. For your content marketing strategy, this means hooking your audience and wowing them with what your business has to offer. This is a great opportunity to start setting the scene on how your brand stand out from the competition. Another way to think of this first act is as the call to adventure. In this critical step, the hero gets to choose whether to refuse or accept the call. If your audience takes the place of the hero in this analogy, you can’t afford the refusal. In a story, the narrative must continue, but your audience can simply move on to another product or business, so if it ends at this stage, their story with you never begins. Another way to think of this first act is as the call to adventure. In this critical step, the hero gets to choose whether to refuse or accept the call. If your audience takes the place of the hero in this analogy, you can’t afford the refusal. In a story, the narrative must continue, but your audience can simply move on to another product or business, so if it ends at this stage, their story with you never begins. For this reason, it is incredibly important to create a hook that captures your audience’s attention. In the words of Andrew Davis from Content Marketing Institute, “Formats give your content structure; a hook gives it character.” Here are a few tips for creating attention-grabbing content marketing from SEMUpdates: Use your content marketing to tell a story. Employ evocative, “sparky” words. Surprise your audience. Engage your audience’s curiosity. For this reason, it is incredibly important to create a hook that captures your audience’s attention. In the words of Andrew Davis from Content Marketing Institute, “Formats give your content structure; a hook gives it character.” Here are a few tips for creating attention-grabbing content marketing from SEMUpdates: Use your content marketing to tell a story. Employ evocative, “sparky” words. Surprise your audience. Engage your audience’s curiosity. A compelling act one also establishes the antagonist of the story, whether it’s a force, a person or a cosmic entity. You can think of your competition as your villains. There is a reason you believe your product or service should be used by other people. Use your content marketing to answer why your customers will be better off with your business in their lives. A compelling act one also establishes the antagonist of the story, whether it’s a force, a person or a cosmic entity. You can think of your competition as your villains. There is a reason you believe your product or service should be used by other people. Use your content marketing to answer why your customers will be better off with your business in their lives. In practice, this might mean sharing success stories on your social media or showing your audience how their lives will change when they start using your product or service. Whatever method you use, remember to make it a compelling one so that your customers will accept your call to adventure. Act Two: Consistency In Content Marketing In practice, this might mean sharing success stories on your social media or showing your audience how their lives will change when they start using your product or service. Whatever method you use, remember to make it a compelling one so that your customers will accept your call to adventure. Act Two: Consistency In Content Marketing This second section is the meat of the story and where a lot of the plot takes place in a narrative. In a story, this act grows the main character, leading them through new adventures and continuing to increase the stakes for completing the main journey. This second section is the meat of the story and where a lot of the plot takes place in a narrative. In a story, this act grows the main character, leading them through new adventures and continuing to increase the stakes for completing the main journey. Similarly, most of your marketing content takes place in the proverbial second act. Your goal here is to create brand loyalty and offer further evidence to support the transition to your product or service.

Establish yourself as an expert in your field to give your audience a reason to come back. Similarly, most of your marketing content takes place in the proverbial second act. Your goal here is to create brand loyalty and offer further evidence to support the transition to your product or service.

Establish yourself as an expert in your field to give your audience a reason to come back.